
It drives me crazy when I see the subject of money down-played in job descriptions. We had this discussion last week in Austin and it seemed to be the general consensus of the group that money was THE most important component in a job offer and some complained privately to me that they felt they were severely handicapped in the market-place by employers who just "didn't get" that they had to be most competitive in this space.
"Owners especially have tunnel vision about their own companies and are blind to the fact that outsiders can see their warts. They have to PAY to have those warts minimized..." one earnest middle-aged woman half-whispered to me, glancing around to make sure nobody was around, as if what she was telling me was some kind of heresy.
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