A: My pal Jim made this observation after the game and I thought it was pretty astute. The 4th quarter of Sunday's Super Bowl game was very exciting but it was hard to believe that the Patriots wouldn't pull it out, given their dominating season and 18-0 record going into the game. But they didn't. In the end, Tom Brady was forced to throw a couple of Hail Marys to Randy Moss and hope some of the magic dust that had been sprinkled on their season remained. No such luck.
How do we avoid a similar fate? As small business people, we have our own personal challenges and tests. Whether it's landing the big, new customer or impressing that person you need to impress, we all want to succeed.
Here then are four tips for winning your own personal Super Small Business Bowl:
1. Don't ignore the competition
2. Do what you do best
3. Don't believe the hype
4. Avoid the need for a Hail Mary