Are you tough enough to be one of the 22 million Americans who run a small business?
Can you or your employees afford to go without health care coverage?
Will you work six or seven days a week and give up your holidays?
Will you consistently work more than 8 hours a day?
Can you do what it takes to keep a customer happy?
Are your business and your mind wired for a new digital age?
These are some of the characteristic features of many American entrepreneurs identified by the Discover ® Small Business Watch SM in a year’ s worth of polling the nation’ s small business owners who have five or fewer employees. The 22 million Americans in this segment contribute more than a $1 trillion in receipts each year to the U.S. economy, according to the U.S. Census Bureau, but until now, little is really known about them.
“By looking at this vital, under-surveyed segment of the American economy every month for more than 12 months, Discover unveiled the true character of American small business owners: They are fiercely independent, take enormous pride in their work and have the ability to overcome the ever-changing pressures of the larger economy,” said Sastry Rachakonda, director of Discover’ s small business card, who commissions the monthly surveys.
Discover’ s independent data revealed the following key characteristics common to many small business owners:
Independence is their prime motivation.
Improving customer service keeps them up at night.
Wider economic forces can make or break them.
If they’ re not using the Internet, they’ re falling behind fast.
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